The battle for the spot of best selling smartphone brand in the world remained highly competitive in 2025 as Apple and Samsung led the global rankings while Chinese brands continued to gain momentum across key markets worldwide.
According to the Data of Statistics, citing IDC, Counterpoint, and Omdia, Apple emerged as the world’s best-selling smartphone brand in 2025 with 240 million units sold.
Samsung followed closely behind with 238 million units, making it one of the closest races in recent smartphone market history.
Xiaomi secured third place with 163 million smartphone shipments, reinforcing its position as a major global player. The company continues to gain market share across Asia, Europe, Africa, and Latin America through its broad range of budget and premium devices.
Chinese manufacturers dominated much of the remaining top 10 rankings.
vivo sold 105 million units, while OPPO recorded 101 million.
Honor reached 65 million sales, followed by Realme with 58 million units.
Motorola, owned by Lenovo, shipped 50 million smartphones globally.
Huawei followed with 45 million units despite ongoing international challenges.
Tecno rounded out the top 10 with 44 million units, highlighting its growing popularity in emerging markets.
Other notable brands included Infinix with 30 million units and Google Pixel with 15 million. itel, ZTE, TCL, HMD (Nokia), Sony, Nothing, Sharp, and ASUS also maintained their presence in the global market.
The rankings confirms the fact that consumers will continue to demand devices that combine performance, affordability, and innovative features.
While Apple and Samsung remain the industry’s biggest names, brands from China now account for a significant share of global smartphone sales.
As artificial intelligence, advanced cameras, and premium design evolve and become key selling points, competition among smartphone makers is expected to intensify even further in the years ahead.
