Social media in Nigeria went wild when businessman Blord launched a remodeled iPhone 17 XR for ₦450,000. Influencer VeryDarkMan (VDM) disagreed, saying the phone should cost around ₦280,000.
Soon, Eze Chinonso, a third party, joined the discussion. He said Blord’s issue wasn’t the high price, but the way he presented it.
Where Blord Went Wrong
Chinonso explained that Blord failed to build value perception. If Blord had offered bonuses like a free power bank, 24-hour delivery, or refund guarantees, buyers might have accepted the price. Instead, the phone came with no clear value add. This created doubts about whether customers were paying too much for a rebranded XR.
He stressed that in business, perception drives trust. Because Blord didn’t highlight the phone’s unique benefits, people focused on the cost instead of its value. That allowed VDM to shape public opinion.
The Role of Perception and Strategy
Chinonso added that people buy based on how they feel about a product, not just logic. A refurbished device can sell well if presented with strong promises. Unfortunately, Blord didn’t make those promises clear, so many doubted the quality and fairness of his offer.
VDM, on the other hand, used this moment to fuel engagement and gain support from his followers. The debate quickly turned into a viral online showdown.
Reactions and Broader Concerns
The controversy sparked wider talk about the rise of “upgraded” or “rebranded” iPhones in Nigeria. Many users warned that such devices often come with security risks, poor performance, and no warranty. These concerns added more pressure on Blord’s credibility.
Several analysts also said the case shows why transparency matters in the tech market. When sellers clearly state what buyers are getting, they earn trust and loyalty.
Conclusion
The VDM vs Blord clash shows that in business, presentation is as powerful as pricing. Blord didn’t lose because of his price tag; he lost control of the story. VDM understood perception and used it to lead the conversation.
Strong marketing is about more than a good product. It’s about clear value, honest messaging, and timing. Once those align, even a controversial price can make sense to the market.
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