Katie Price is investigated by the UK’s Trading Standards after repeatedly promoting a CBD product and claiming it could cure cancer.
The 47-year-old faced backlash in April last year. When she posted on X (formerly Twitter) in support of ex-Olympic boxer Anthony Fowler. Fowler claimed his company, Supreme CBD, had “healed” his two-year-old daughter’s tumor after they declined chemotherapy treatment.
Katie’s post, along with other Instagram promotions featuring her and Supreme CBD. Has referred to Liverpool Trading Standards by the Advertising Standards Authority (ASA), which initially received complaints.
The ASA has reportedly passed the case to Trading Standards. Because both Katie Price and the brand continued to publicly promote the product. Katie is also a paid ambassador for Supreme CBD.
An ASA spokesperson commented: “We’ve received a small number of complaints about Supreme CBD and Katie Price’s ads. Our compliance team has confirm that Supreme CBD has referr to Trading Standards, which acts as our legal ‘backstop.’ Meanwhile, we’re assessing what further action may be need, including working with relevant platforms.”
In her controversial April post, Katie Price wrote: “Very serious chat with Serena Stregapede [Anthony’s partner]. And Anthony Fowler about their two-year-old daughter who had a tumor in her leg. They refused hospital treatment and healed her themselves, which is amazing.
“They was (sic) telling me all about Supreme CBD and how it works for fibromyalgia, arthritis, anxiety/depression. Any aches/pains, or insomnia,” she added, before sharing a checkout code.
The post sparked outrage on social media. Critics called it “irresponsible” and “dangerous,” with one user commenting: “It does not cure cancer ffs!”. Another wrote: “CBD used responsibly can have pain-relieving and calming properties. But no reputable supplier would allow this kind of illegal endorsement.”
The ASA confirmed: “We’ve received complaints about posts on Katie Price’s X and Instagram accounts. Regarding claims linking a food or supplement to the prevention, cure, or treatment of human disease.”
This isn’t the first time Katie Price has faced criticism over advertising. In April 2024, she was asked to remove an Instagram post promoting The Skinny Food Co after concerns were raised.
In the post, she said: “So here I am making my delicious coffee. With the caramelized biscuit Skinny Food zero-calorie syrup. It’s fat-free and sugar-free too. And on top of that, I absolutely love my Skinny Food porridge. Guess what? It only has 262 calories, 14 grams of protein, and trust me, it’s so yummy.”
