NR Sports signs an historic deal. The corporation protects two Brazilian legends together. This action brings together the legends and modern stars.
Deal Announcement
Neymar’s family business announced the acquisition on November 19, 2025. They chose the date to honor Pelé’s 1,000th career goal anniversary. Additionally the event occurred at the Pelé Museum in Santos. Pelé’s daughter attended and shared emotional words about her father’s legacy.
Terms of the Agreement
NR Sports led by Neymar Sr., paid around $18 million for the brand. The deal includes full image rights, name usage, merchandise licensing, and historic footage.
Previously an American firm called Sport10 held these rights but underused them after Pelé‘s death in 2022. Now the Neymar family controls all commercial aspects.
Reasons for the Acquisition
The brand had lost momentum over time. NR Sports aims to revive it and expand its global reach. Moreover this acquisition links Neymar Jr.’s modern fame with Pelé’s timeless status. Both players share ties to Santos FC, strengthening the cultural bond. Neymar Sr. called it a repatriation of a Brazilian symbol.
Future Plans
The company plans new projects like documentaries and digital content. They will target younger fans through gaming and merchandise. Therefore the deal could generate millions in revenue. NR Sports already manages Neymar Jr.’s brand, so synergies will boost both legacies.
Reactions and Impacts
Fans praise the move as smart legacy management. However some question its long-term goals. In conclusion, this multimillion-dollar deal revives Pelé’s influence in football branding. It ensures the King’s story inspires future generations.
