Legal Showdown Between Priscilla Presley and Her Former Business Partners Escalates. A New $50 Million Lawsuit Alleges Fraud and Breach of Contract
In a dramatic twist of events, Priscilla Presley is now facing a lawsuit from her former business partners, Brigitte Kruse and Kevin Fialko, who are seeking in excess of $50 million in damages. Filed on August 11 in Los Angeles Superior Court, their complaint accuses Presley of fraud and breach of contract, asserting that she misled them by concealing a previous sale of her name, image, and likeness rights—assets they spent years attempting to develop and monetize.
The Heart of the Complaint: Concealed Licensing Rights and Broken Trust
Kruse and Fialko argue that Presley never disclosed that she had already sold her licensing rights in a $6.5 million deal with Elvis Presley Enterprises back in 2005. The plaintiffs claim they invested significant time, resources, and creative energy in revitalizing Presley’s brand through their joint venture, Priscilla Presley Partners (PPP). They also note that they played a pivotal role in brokering a $2.4 million settlement on her behalf in 2023, helping to resolve disputes over the estate with her granddaughter, Riley Keough.
The Elder Abuse Lawsuit: Presley’s Counterclaims
This new lawsuit is set against the backdrop of an earlier legal battle, where in July 2024, Priscilla Presley filed her own suit accusing Kruse and Fialko of elder abuse and financial manipulation. In that complaint, she alleged a calculated scheme in which her former associates isolated her, took control of her finances and personal life, and effectively forced her into unfair agreements that handed them up to 80% of her future earnings.
Allegations Over Infantilized Medical Decisions
Adding to the emotional stakes, Kruse and Fialko’s latest filing includes a shocking claim: they allege that Priscilla Presley withheld medical intervention from her daughter, Lisa Marie Presley, in early 2023—an act they argue was intended to halt Lisa Marie’s attempts to remove her from a key trust and consolidate control over the estate. The lawsuit quotes Priscilla allegedly saying shortly after her daughter’s funeral, “I’m the queen. I’m in charge of Graceland”
Priscilla Presley’s Legal Team Fires Back
Priscilla Presley’s lawyer, Marty Singer, strongly condemned the new lawsuit as “shameful, ridiculous, and meritless,” characterizing it as retaliatory in nature—filed in response to her elder abuse suit. He emphasized that Presley’s daughter, Riley Keough, firmly supports her grandmother and finds the lawsuit appalling
Summary Table
| Party | Key Allegations |
| Kruse & Fialko | Fraud, breach of contract, deception over licensing rights, misappropriation of business profits, medical neglect of Lisa Marie for estate control. |
| Priscilla Presley | Elder abuse, coercive financial control, mismanaged finances by partners, betrayal after aiding her financial recovery. |
This ongoing legal battle underscores a tangled and emotionally fraught conflict over the Presley legacy—fraught with allegations of betrayal, manipulation, and strategic litigation. Both sides present vastly different narratives: one insisting on rightful compensation and vindication, the other claiming exploitation and malicious intent.
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