Jaden Smith, age 27, accepted the role of Men’s Creative Director at Christian Louboutin. He will relocate to Paris to oversee shoes, leather goods, accessories, campaigns, events, and immersive experiences. Christian Louboutin confirmed that Smith remains the only candidate for this position. Meanwhile, Louboutin himself will continue leading the men’s division in spirit, while Smith handles the creative direction.
What the Job Includes and Why It Matters
Smith will deliver four men’s collections each year. His first work will debut at Paris Men’s Fashion Week in January 2026. Ahead of that, a capsule preview collection will roll out in select boutiques and online. He also takes charge of the brand’s visual identity and marketing for the men’s line. The brand hopes his creativity and public influence boost its men’s segment, which currently represents about 24 percent of business and has experienced recent declines.
Smith and Louboutin’s Shared Vision
Smith and Christian Louboutin first met in 2019. Since then, their artistic dialogue has grown and both have found shared values in style, creativity, and innovation. Louboutin praised Smith’s world as “rich and multidimensional” with strong cultural sensibility and openness. Smith said the job feels like a natural extension of his passions, especially since he co-founded streetwear label MSFTSrep and has long appreciated shoes as art and design.
Public and Brand Reactions
Fans and fashion insiders reacted excitedly to the announcement. Many see this as a bold move for both Smith and Louboutin. The actor and musician acknowledged that he feels pressure to live up to the legacy of the Maison. Both parties believe Smith’s star power and nearly 20 million Instagram followers will help draw attention to the men’s line. Louboutin expressed confidence that this move will revitalize and grow the brand’s presence in the men’s luxury market.
Implications for Louboutin and Fashion
This appointment marks a historic milestone: for the first time, Christian Louboutin is handing over creative reins of the men’s side to someone outside the founder himself. That shift may signal a wider trend in luxury fashion where brands expand by empowering new voices. Also, this highlights cross-pollination between entertainment and high fashion. Finally, Smith’s success in this role could inspire rising creatives who blend culture, celebrity, and style.
Bonus Read: Owen Cooper Becomes Youngest Male Winner at 2025 Emmys
