AJE Group, makers of BIG Cola and Cifrut, has introduced Cielo, a new beverage designed for health-conscious Nigerians. The drink contains antioxidants, natural colouring, and zero sugar. It also reflects the growing demand for guilt-free refreshment. Cielo is available in three refreshing flavours: Orange, Apple, and Lemon-Lime, giving consumers more exciting choices.
Speaking during the launch, the company’s Managing Director and Chief Executive Officer, Mr. Hernan Cardova, said the new drink fits the company’s mission of serving Nigerians better.
According to him, “the company is positioned to provide refreshment to Nigerians at every touch point and will continuously ensure that its teaming customers and consumers get value for their money and huge returns on their investments.”
The company also announced the relaunch of Cifrut in a 500ml bottle and BIG Cola in a 660ml bottle. This move aims to deliver more value at affordable prices.
Meanwhile, the National Sales Manager, Mr. Olubusayo Kayode, and the Head of Marketing Operations (National), Mrs. Perpetual Ohiri, assured distributors and customers of stronger business support.
They said the company will continue offering favourable rebate schemes alongside innovative market support. Their commitment, they noted, is to help partners grow while making the products more accessible across Nigeria.
Customers and distributors welcomed the arrival of Cielo with excitement. Many described it as a “must drink” beverage that suits today’s lifestyle. With its sugar-free formula, antioxidant benefits, and refreshing flavours, Cielo enters the market as a fresh option for consumers looking to enjoy healthier beverage choices without sacrificing taste.
