Imisioluwa Opeyemi Ayanwale, better known as Imisi, emerged as the winner of Big Brother Naija Season 10 on October 5, 2025. At 23 years old, she became the fourth woman ever to take the crown in the show’s history. Her win capped off a season full of strategy, drama, rivalries, and unforgettable performances.
Unlike some contestants who leaned heavily on alliances or spectacle, Imisi stayed authentic. She mixed humor, emotional moments, and clever game play to connect with viewers. Many credit her consistency, personality, and relatability as key to her victory.
The Journey Through 10/10
This season began with a twist: the show launched with 29 housemates over two nights. That unusual start intensified competition and meant more dynamics to navigate.
Early on, clashes and shifting trust lines defined the game. One major turning point was when a strong contender, Faith, got disqualified after a heated altercation with Sultana. That event reshaped alliances and paved the way for Imisi’s rise.
Through the weeks, Imisi faced nominations but survived them. She formed bonds with other housemates, delivered standout diary-room moments, and kept fans engaged through online commentary. Meanwhile, audience support surged as she stayed true to her style.
The Grand Finale Night
On the final night in Lagos, host Ebuka Obi-Uchendu guided the emotionally charged event. Before announcing the winner, the show featured highlights of the season, including memorable fights, laughter, tears, and game turns.
In the top 3 were Imisi, Dede, and Koyin. As the suspense built, the crowd watched closely. At 8:57 p.m., Ebuka announced Imisi as the winner, with Dede finishing as runner-up. The moment the crown landed, cheers erupted and confetti rained over the set.
Her prize package was impressive: she took home ₦150 million, plus other rewards, including a new SUV and gifts accumulated throughout her time in the house.
Why This Win Matters
First, it underscores that authenticity wins in a reality TV era obsessed with spectacle. Imisi’s ability to stay herself, quirky, bold, and funny, paid off.
Second, as the fourth female winner, her victory contributes to evolving gender dynamics in Big Brother Nigeria’s narrative. More women contestants may feel empowered knowing that the crown isn’t out of reach.
Third, the win boosts her public profile, not just as a housemate but as a brand. She can leverage the title into opportunities in fashion, entertainment, endorsements, and media.
Finally, her win reflects how audiences today value consistency and emotional connection over flashy game moves alone.
Conclusion
Post-victory, Imisi will likely be busy fulfilling sponsorship and media contracts. Fans expect her to use her influence wisely, supporting causes, building her brand, and staying relevant.
For the show itself, this season sets a high bar. Producers may continue experimenting with more contestants, dramatic twists, and evolving game rules. Housemates in future seasons now see the road Imisi traveled and may adapt tactics accordingly.
As Big Brother Naija enters its second decade, Imisi’s win becomes a defining moment, a blend of strategy, heart, and audience trust.
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