FIFA has offered each of its 211 member associations up to $40 million in funding if they support President Gianni Infantino’s controversial proposal to sell minority stakes in the governing body’s flagship competitions.
In a letter sent to all member associations, Infantino said nations that approve the proposal by 19 September will receive an initial $20 million from 1 January 2027, with the remaining funding to follow.
The proposal seeks to establish a new commercial subsidiary, known as FIFA Forward Enterprise. It would manage FIFA’s major tournaments, including the FIFA World Cup. Private investors would be allowed to purchase minority stakes in the company, with reports suggesting the move could generate as much as $10 billion.
Infantino described the proposal as a “game-changing opportunity” for world football. He further argued that FIFA has a responsibility to maximise revenue and invest more resources into the development of the sport.
However, the announcement has sparked fierce opposition from several football authorities.
Reactions
UEFA condemned the proposal, saying it had “crossed a line,” and has scheduled an emergency meeting involving all 55 European member associations.
England’s Football Association also criticised the process, saying it had not been consulted. It remains deeply concerned about both the governance and substance of the proposal.
Critics argue that negotiations appear to have been conducted behind closed doors. Especially as several senior FIFA officials reportedly unaware of the plan until shortly before it became public. Player representatives have also voiced strong objections. Global footballers’ union FIFPRO warned that allowing private investment into FIFA competitions could permanently alter the governance of international football. Also placing additional pressure on an already congested match calendar.
The organisation urged FIFA to reconsider the proposal and engage in broader consultation with stakeholders before proceeding.
Despite the backlash, not all reactions have been negative. Czech Football Association president David Trunda said he could see potential benefits for smaller football nations. Further describing the proposal as one that could have a positive financial impact if more details prove favourable.
The controversy marks another chapter in the increasingly strained relationship between FIFA and UEFA. This follows previous disagreements over proposals such as holding the FIFA World Cup every two years and expanding future editions of the tournament.
READ ALSO: https://alo360.net/malawi-stun-nigeria-2026-wafcon-historic-upset/
